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The 'iPad effect' on browser share numbers

InfoWorld has noted an 'iPad effect' on browser share among mobile devices. Broadly speaking, InfoWorld reports that mobile devices now appears to account for approximately seven percent of all browsing, up from three percent in 2010. If accurate, that's a pretty remarkable stat by itself, but more remarkable is where that increase in mobile browsing is coming from.

Although Android phones are reportedly outselling the iPhone by two to one, the browser share numbers aren't reflecting that in the slightest. Since September 2010, Android's browser share has doubled from 8 percent to 16 percent, but over the same period Mobile Safari has gone from 42 percent to 56 percent. Either iPhone users are doing way more browsing on their devices than Android users, or else InfoWorld's analysis is correct: the "iPad effect" is skewing the numbers on browser share upward by a wide margin.

This outcome seems obvious from my perspective; browsing the Web on my iPad is definitely a superior experience compared to browsing on my iPhone, and in many cases I even prefer it to using Safari on my Mac. And given that Android-based tablets haven't exactly caught fire in the market yet, the iPad's likely running away with the overwhelming majority of "tablet-based" browser share.



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InfoWorld has noted an 'iPad effect' on browser share among mobile devices. Broadly speaking, InfoWorld reports that mobile devices now...
 

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erikeric

I think you might be on to something. But I also suspect that there's more to it. For a while some people (including John Gruber) have speculated as to why iOS browsing trounced Android, especially given the supposedly brisk sales. I analyze traffic for many websites on a regular basis and iOS destroys android when it comes to mobile usage. One theory that I think is also in effect here is that there are probably a lot of people who pick up android phones for free or cheap but use apps primarily, or hardly any browsing. androids mobile browser is not great, and especially for older phones not updated, I can see users not wanting to even bother with it because its interface can be Kathy.

October 03 2011 at 10:03 PM Report abuse rate up rate down Reply
xyxox

In addition to the "iPad" effect, I'm willing to bet the iPhone users use the browser more than android users. I don't get it, the author speculates that the rise in Mobile Safari is due to the iPad but couldn't InfoWorld look at user agent strings to figure out if the iPad effect is real?

October 03 2011 at 9:05 PM Report abuse rate up rate down Reply
Dan Woods

I often use the Developer Menu in Desktop Safari to change the User Agent to iPad when I come across a particularly stubborn Flash Video.

If other people do the same thing, that may skew the Mobile Browsing Figures.

October 03 2011 at 8:56 PM Report abuse rate up rate down Reply
JokeyRhyme

I'm an Android fan, but I have to admit that the built-in Browser is rubbish compared to Mobile Safari. I think the extremely poor user experience (slow, buggy, glitchy) probably contributes a good deal to the low browser share from Android users.

On iOS, well-written web applications are indistinguishable from native applications. On Android, the only way to get buttery-smooth transitions is via a native application.

October 03 2011 at 8:00 PM Report abuse rate up rate down Reply
Adam Williams

Interesting but, does Mobile Safari on iPad really count as "mobile" traffic? I rarely use mine outside of the house.

October 03 2011 at 7:36 PM Report abuse rate up rate down Reply
sip

My first port-of-call for Apple news is

http://www.innermindmedia.com/apple_news.html

Every link opens in a new window, which is how I like it on my desktop but gets a bit tedious on the iPad. A better way of opening a page in a new window is needed as the click-and-hold method of iOS can slow things down sometimes. I'd love a button on the side which could be used to trigger a right-click function.

October 03 2011 at 7:13 PM Report abuse rate up rate down Reply
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