Tim Cook's "time to shine" with new iPhone announcement

Tomorrow is a big day for Apple fans around the world, it's also a big day for Apple CEO Tim Cook. Cook is expected to introduce the next generation iPhone. Apple's first high-profile announcement since WWDC and Cook's first as CEO.

Cook is highly regarded as an expert in operations and supply chain management. He is given credit as the man who secured an ample and inexpensive supply of internal components for the iPod, iPhone and iPad.

Tomorrow will be a test of whether he can move beyond that role and deliver a dynamic and exciting keynote. Cook will likely be joined by Phil Schiller and Scott Forstall, but Steve Jobs is not expected to make an appearance. Nervousness aside, Cook should do a fine job introducing one of the most highly anticipated products of 2011.

All of us at TUAW will be following the keynote and meta live-blogging it. Won't you join us?

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Source: http://www.reuters.com/article/2011/10/03/us-apple-iphone-pr…

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Tomorrow is a big day for Apple fans around the world, it's also a big day for Apple CEO Tim Cook. Cook is expected to introduce the...

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JonnyO

I think it would be wrong to assume Tim Cook is going to be Steve Jobs II. He has his own unique strengths that have served the company well. Apple is his to run now, and as long as he doesn't turn it into a slave to the accountants like Balmer's done to Microsoft he and Apple will do just fine.

October 03 2011 at 7:11 PM Report abuse Permalink rate up rate down Reply

jamesrlp83

Best of luck to Tim. He's got some big shoes to fill after Steve Jobs there's no doubt about it but he is obviously a very capable guy or he would not be where he is. I'm looking forward to seeing him in action.

October 03 2011 at 3:48 PM Report abuse Permalink +1 rate up rate down Reply

BNTY22

I am also awaiting the new iOS as it has many new and exciting features that will make the most intriguing and innovative devices on the market even better.

October 03 2011 at 2:08 PM Report abuse Permalink +1 rate up rate down Reply

Jim

I'd be really surprised if Tim introduces the iPhone. Steve did the big announcements because he worked on the products. Tim will let Scott or one of his other VPs fill that role.

October 03 2011 at 2:08 PM Report abuse Permalink -1 rate up rate down Reply