iPhone 4S was top online buzz generator yesterday

Online marketing and analytics firm Webtrends kept a close eye on the Apple event and announcements yesterday. Not surprisingly, the iPhone 4S was a huge buzz generator for the day, with almost half (585,306 out of 1,223,060) of the total online mentions made about Apple.

Excitement or curiosity about Siri followed the iPhone 4S at a distant second place with just 77,220 mentions, followed by the iPod touch announcements. The improved camera in the iPhone 4S also garnered a good amount of buzz -- after seeing the beautiful gallery of photos from the iPhone 4S on the Apple website, I can see why.

What got the least amount of interest from the announcements? Newsstand. That seems to mirror the widespread malaise of online newspapers and magazines that will be readable through Apple's portal beginning with the availability of iOS 5 on October 12.