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The Guardian comes to the iPad

The British national daily newspaper The Guardian has come to the iPad. The 190 year-old newspaper is celebrating its iPad launch by allowing users access to their first 86 issues (starting on the day you launch the app) for free when they start using the app. After that time, a monthly subscription charge will only be $13.99 for US subscribers or £9.99 for UK subscribers. Six issues will be "printed" a week. Existing subscribers to The Guardian's six or seven day print subscriptions will get the iPad edition for free.

Though the Internet edition of The Guardian has an audience of over 50 million readers, the newspaper wanted to make the iPad edition align more closely with the print edition. For that reason the iPad edition will be a once-a-day edition, without the live updating of and blogging on the website.

The app itself is laid out quite nicely, with articles arranged into thirteen different sections. The app was designed so that on the front page of each section users only have to swipe a maximum of two times to see all the articles available – a welcome feature since many news apps require so much swiping you forget where in them you are. And since it is part of Newsstand, The Guardian for iPad will automatically download once a day so it's ready for you when you wake up.

You can download The Guardian for iPad for free from the US and UK App Stores.



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The British national daily newspaper The Guardian has come to the iPad. The 190 year-old newspaper is celebrating its iPad launch by...
 

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Michael Ward

I can understand the desire to deliver a reading experience akin to the printed edition - something you can pick up and read, and finish. Don't see why there can't be live content alongside it however.

For me, yesterdays news is just that, and I want to find out what is important in the present.

October 14 2011 at 2:21 PM Report abuse rate up rate down Reply
christianoliff ☺

The Guardian App for iPhone - £4.99 for 1 year, live updating, no adverts
The Guardian App for iPad - £119.88 for 1 year, no live updating, has adverts

October 14 2011 at 6:46 AM Report abuse rate up rate down Reply
Stuart Bell

Cheaper in the US than the UK? Why?

October 14 2011 at 3:11 AM Report abuse rate up rate down Reply
Yuusharo

Another old newspaper company that simply doesn't understand how to adapt to the digital age. Why is this device in my hand, capable of going out and grabbing the latest information available at any time of the day, handicapped in such a way that mimics the way dead-tree printing, just like our grandparents did it.

When cinema cameras were invented, they were mostly used in a fixed location to record a theatrical play through the perspective of an audience member. It took decades before someone realized that this new technology could be utilized in a much more imaginative and creative way. Hopefully, it won't take that long before publishers figure out how to get the tablet experience down right *cough*Flipboard*cough*...

October 14 2011 at 1:49 AM Report abuse rate up rate down Reply
1 reply to Yuusharo's comment
Chris Thomson

Because, its quite nice to know when you have finished a news paper... From the time productivity point of view having an edition, that has the selected and important news stories from the day, is more valuable, than a stream of updating news.

October 14 2011 at 5:16 AM Report abuse rate up rate down Reply
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