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Apple drops the ball on Aussie iPhone 4S pre-orders

By now, iPhone 4S sales are in full swing in Australia's retail stores -- in fact, the safe bet is on the device already being sold out nationwide by the time this post goes live. Some US-based customers who pre-ordered the iPhone 4S have already received their phones. By this time tomorrow, it's likely that a million or more iPhone 4S handsets will be in customers' hands.

One group of customers definitely won't be receiving the iPhone 4S in a timely fashion: customers who pre-ordered through Apple's Australian online store (including me). Once it became mid-afternoon in Australia on the launch day of the iPhone 4S with my pre-order still stuck in "Preparing for Shipment" rather than having a definite delivery date, I called Apple to find out what was going on. The service rep I spoke to confirmed that Australian pre-orders have been delayed by one to two weeks compared to other territories; according to the information he gave me, Aussies who pre-ordered an iPhone 4S on October 7 should expect to wait until approximately October 21 through 28 before receiving it.

Unsurprisingly, it seems Apple has prioritized US and European-based pre-orders while leaving folks in the Southern Hemisphere in the lurch. Pre-ordered handsets destined for delivery in the States and Western Europe were built at Foxconn and sent out for shipment with an intended delivery date of October 14, but Australian pre-orders were put on the back burner with a shipping date of October 14. None of this was made clear at the time of pre-orders, of course, which is where my frustration and that of my fellow pre-orderers comes from.

It seems rather daft that Australians who went to the trouble of pre-ordering the iPhone 4S will apparently receive it one to two weeks after those who pre-ordered from the US or other overseas destinations, particularly since Australia is geographically closer to China than the rest of Apple's major markets. At least Aussies have it better than Kiwis, who won't see the iPhone 4S in New Zealand until December or later, but considering that Australians are already paying much higher prices for Apple gear than customers in the US, the fact that Apple considers customers loyal enough to pre-order to be low priority if they're in Australia stings that much more.

Apple has been lauded for the efficiency and speed of its distribution chain many times, but the company dropped the ball this time. At the very least Apple needs to be more up-front about its delivery dates for online orders, because I suspect many Aussies who pre-ordered would have sought other means of acquiring an iPhone 4S if they knew their shipments would be arriving so much later than for everyone else. If you pre-ordered from the Australian store and have been affected by this delay, be sure to register your dissatisfaction with Apple; hopefully, the company will wise up next year when it comes to its most loyal customers Down Under.



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iPhone

Australian customers who pre-ordered an iPhone 4S through Apple's online store will receive shipments long after customers in other countries receive theirs
 

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Shayne Troxler

It's Monday the 17th, 10 days after I preordered and my iPhone still has not reached the East Coast. It is showing Delayed out of HK. And I'm in Perth. So I could have another week or 10 days to wait once it arrives in Sydney. This is my last Pre-order. I'll have it in hand next time before I lay out the cash. (Not that I have been charged yet.) It's mainly watching all me mates with their 4S and I ordered 7 days before them and they got one already from local purchase.

October 17 2011 at 7:11 AM Report abuse rate up rate down Reply
Albert

Well as an update to this article - a lot of Aussies are getting their pre-ordered iPhones (from Apple) delivered by courier today (Sunday!), in all states (from QLD over to WA), so either Apple felt guilty about this or someone brought some pressure on the supply chain to get stuff moving. I'm quite impressed given that for a lot of these iPhones, they actually only turned up In Australia yesterday (Saturday) and somehow they've been expedited through customs, TNT and gotten onto delivery trucks across a landmass the same size as USA!!

Well done Apple and TNT!!

October 16 2011 at 1:58 AM Report abuse rate up rate down Reply
Rayno Potgieter

I had a delivery attempt for my preordered iPhone 4s by TNT this morning @8.45 (16/10/11) but wasn't home so its FALSE that apple preorders have been delayed by 1-2 weeks

October 16 2011 at 12:40 AM Report abuse rate up rate down Reply
1 reply to Rayno Potgieter's comment
Shayne Troxler

Not false on all fronts. Here is my status in TNT.
16 Oct 2011 09:00:00 Sydney Delay. Recovery Action Underway

October 17 2011 at 7:13 AM Report abuse rate up rate down Reply
Evan

Aaaaand another comment disappears. Either I've hit a nerve, or the comment system is pretty badly flawed. Bothe are likely.

October 15 2011 at 8:56 AM Report abuse rate up rate down Reply
D R

Pre-ordered from Canada before 2 am Pacific and AppleCanada decided to send it via Fedex a day late and with a method that UPS says is unsupported for my address [which is a regular single residence]. It finally made it through customs tonight. I suppose they MIGHT try a Saturday delivery, but UPS is only slightly better than Purolator here, so they might do a drive by on Monday [as in, they drive by, and if you aren't standing on the curb for them to throw the package to, you have to go to the depot on the other side of the city to pick it up].

October 15 2011 at 12:14 AM Report abuse rate up rate down Reply
Dylan

@ John John, your points are valid, yet the fact remains, Australians are sent to the back of the line regarding pre-orders. If they can have the Apple stores here, and telcos too, full of stock before the friday, then why could those ordering a week prior not have received them yesterday too? Got an answer for that one mate? Logic says that Australians pre ordering were snubbed, simple as that. It's nothing personal of course, but it is still quite pathetic that they would want to do this. Maybe Apple thinks Australians are so laid back they won't care? Not anymore we are not, we want to be respected as valid customers and be treated as such. A few days is not the end of the world, but it's the principle that matters, as always. BTW, I got mine fairly easily yesterday, but still don't feel right that those who pre ordered straight away, are still waiting while millions of others are already using it.

October 14 2011 at 9:25 PM Report abuse rate up rate down Reply
John John

2-3 business days - typo below

October 14 2011 at 8:45 PM Report abuse rate up rate down Reply
John John

1. Your claim of Apple not making it clear is false. On every step of the ordering process it said SHIPS BY 14th Oct. NOT Delivers By.

2. It is not being delayed 1 - 2 weeks later. Most people that got in on the preorders have a delivery date of October 18th or 19th. This is merely 2-33 business days later.

3. Australians paying "much" more for Apple gear is also false. In fact, we're paying less for outright iPhones than UK, and we are able to get all model iPhones on $0 on 24 month contracts that are far far less of a monthly service fee than our US friends. An iPhone 4S in the USA is a minimum of around $1900 over 24 months. The minimum to obtain an iPhone 4S in Australia is $1320 over 24 months.

You really need to stop and think and work out the figures before posting silly rants.

October 14 2011 at 8:42 PM Report abuse +3 rate up rate down Reply
2 replies to John John's comment
Evan

As I said a while ago--and my comment was either removed or eaten by the horrendous comment system--was that this particular author's name is becoming synonymous with chip-on-the-shoulder rants.

October 15 2011 at 12:24 AM Report abuse rate up rate down Reply
randmgrl13

Thank you, reading Chris' posts just seem to be reading a big whine instead of being informative

October 15 2011 at 12:40 PM Report abuse +1 rate up rate down Reply
Simmo3D

Mine gets delivered between the tuesday-friday next week.. so disappointed that i preordered. i dont have the money to walk into a shop and buy one now that Apple took my money already

October 14 2011 at 8:26 PM Report abuse rate up rate down Reply
Caro

I did an Optus preorder which hasn't come through yet, but I was at the shops last night around 7pm, walked into an Optus store, waited 20 minutes and walked out with an iPhone 4S. There was plenty of stock, just not put aside for the people who had pre-ordered. I guess it maximises their business; they know pre-orders are going to buy anyway and this way they get impulse buyers too. I wonder how long it will take to get my phone call?

October 14 2011 at 7:24 PM Report abuse rate up rate down Reply
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