Back to Mobile View

Skip to Content

Study: 2/3 of tablet users play games on the device

ComScore has released a new study of the habits of tablet users, and it's interesting to note that like smartphones, tablet devices are more often running games than not. 67% of tablet users report that they're playing games on the devices at least once in the last month, and almost a quarter of users say they're playing games every single day. Over half of tablet users are also using their devices to browse YouTube, listen to music, or read an e-magazine or ebook.

Those are all pretty expected uses of the tablet at this point (and look where the innovation in iOS 5 is happening -- right along those usage lines). But what I find most interesting about these numbers is that the iPad and tablets of its type aren't necessarily "stealing" attention from any other specific device -- it's taking time away from a number of other devices, including traditional computers, other gaming devices, and other music devices. The tablet isn't replacing anything we've got already -- it's borrowing uses from a number of other devices in our lives, and consolidating them into one screen.

That's interesting. Originally, the debate for tablet adoption was really around whether you'd need a full laptop or a tablet PC. But Apple's iPad, especially, has carved out a whole other place for the tablet, as a supplementary device for a number of functions. ComScore didn't ask about using the tablet in conjuction with other devices, but I'd suspect that as people are reading on their tablets or playing games, they're also watching TV in the background, or working on other things. How we're going to use our tablet computers isn't completely narrowed down yet (obviously, software has to catch up as well, in order to



Categories

iPad

ComScore has released a new study of the habits of tablet users, and it's interesting to note that like smartphones, tablet devices...
 

Add a Comment

*0 / 3000 Character Maximum Comment Moderation Enabled. Your comment will appear after it is cleared by an editor.

5 Comments

Filter by:
220games

nice. your site instructions are well. Now we are going to follow your site instructions only. very interesting.

October 18 2011 at 5:18 AM Report abuse rate up rate down Reply
Lauram

Also interesting is how many people use tablets to read ebooks. Not as many as play games, of course, but still more than watch TV or movies on them. I've heard a lot of print buffs claim that "no one is reading books on those devices" because there are too many flashy bells and whistles to distract them, but that doesn't seem to be true.

October 16 2011 at 7:56 AM Report abuse rate up rate down Reply
Voicemail Radio

1/3 of tablet users lie

October 15 2011 at 11:31 AM Report abuse rate up rate down Reply
MTC47

What's that brown game (the one in the background)?

October 14 2011 at 7:39 PM Report abuse rate up rate down Reply
1 reply to MTC47's comment
Sam Waterbury

Labyrinth.

October 15 2011 at 11:39 AM Report abuse rate up rate down Reply
Buy an ad here

Tweets

© 2012 AOL Inc. All Rights Reserved.