Back to Mobile View

Skip to Content

First iPhone 4S TV commercial features Siri

by Chris Rawson Oct 20th 2011 at 10:25PM

The first iPhone 4S ad has aired on TV and very prominently features Siri, the voice-activated personal assistant exclusive to Apple's newest handset. The ad shows several people talking to their iPhones, asking questions, looking up directions, setting up reminders -- all in very natural language. Siri itself doesn't appear until near the end of the video, though, so people who've never heard of the feature before may find this commercial somewhat confusing at first.

We've embedded a version of the commercial below (hat tip to Engadget) that someone filmed off their TV. The official ad hasn't shown up on Apple's site or its YouTube channel as of this writing, so we'll update this post later on when it does.



View Tags

Related Stories

Categories

iPhone

The first iPhone 4S ad has aired on TV and very prominently features Siri, the voice-activated personal assistant exclusive to Apple's...
 

Add a Comment

Sign in »
*0 / 3000 Character Maximum Comment Moderation Enabled. Your comment will appear after it is cleared by an editor.

28 Comments

Filter by:
khalilamar

http://www.youtube.com/apple#p/u/0/8uS6d7fsPnM Better Quality. Official Apple Youtube Channel.

October 21 2011 at 12:00 PM Report abuse rate up rate down Reply
Oneota

The ad is up on the iPhone site now (apple.com/iphone).

October 21 2011 at 11:47 AM Report abuse rate up rate down Reply
doubledeej

Can't anyone figure out how to capture a commercial without pointing a camera at a television screen? YouTube ought to ban videos shot this way on principle.

October 21 2011 at 11:37 AM Report abuse rate up rate down Reply
Zac

It's on the Youtube channel now.

http://www.youtube.com/watch?v=8uS6d7fsPnM

October 21 2011 at 9:03 AM Report abuse rate up rate down Reply
MILE

Unfortunately you can't really do many of those things if you're outside the USA…! :(

If I tell German Siri that I've locked myself out the reply is: "Okay"
So let's hope that Apple will add places and services to other localized versions of Siri soon, until then it's only half as useful to the rest of us…

October 21 2011 at 8:53 AM Report abuse rate up rate down Reply
iamjonahXD

It's on Apple's Youtube now: http://youtu.be/8uS6d7fsPnM

October 21 2011 at 7:52 AM Report abuse rate up rate down Reply
Team Launcher

Just imagine if this technology can be used when going online. People will no longer type on search engines for their queries. They only need to say it.

October 21 2011 at 5:37 AM Report abuse rate up rate down Reply
alchemistmuffin

Commercial now posted on Apple's website and on YouTube channel:

http://www.youtube.com/watch?v=8uS6d7fsPnM

October 21 2011 at 2:43 AM Report abuse rate up rate down Reply
SweetBrandiGirl

OK this is to weird I was reading this article and the TV was on and the ad ran during the Jay Leno show.

October 21 2011 at 12:24 AM Report abuse rate up rate down Reply
maxats

Great commercial... wonderful job showing just how simple and elegant to use this technology is! I can't wait to get my 4s!!!
(by the way, the lady asking about needing an umbrella while packing has some jacked arms!)

October 20 2011 at 11:09 PM Report abuse rate up rate down Reply
Buy an ad here

Tweets

© 2012 AOL Inc. All Rights Reserved.