Condé Nast sees iPad subscription boom with Newsstand
One of the more unsung apps available on the iPad with iOS 5 is Newsstand, Apple's portal for newspapers and magazines. While many iPad users seem to be unaware of the app and its purpose, publisher Condé Nast is reporting that subscriptions for the digital editions of its titles have jumped 268 percent since Newsstand was released on October 12, 2011.
Single copy sales are also seeing a boost with Newsstand, as the publisher noted a 142 percent gain over the previous eight week period. Condé Nast currently publishes Allure, Brides, Glamour, Self, GQ, Golf Digest, The New Yorker, Vanity Fair and Wired on the iPad, with Condé Nast Traveler, Bon Appétit, and Vogue expected to join the collection by the first part of 2012.
This is great news for Newsstand and for publishers dabbling with electronic editions. Condé Nast reported last month that digital circulation of all of its titles had reached 500,000 readers, with 225,000 of those subscribers receiving the magazines only in digital format. Hearst, a competitor to Condé Nast in the magazine publishing field, reported last month that paid digital downloads of its titles had topped 300,000.
Adobe has touted that their Digital Publishing Suite will soon provide support for Newsstand, so expect to see many more of your favorite magazines on the iPad soon.
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