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BMW, Mini offer MOG streaming for iPhone

by Kelly Hodgkins Nov 17th 2011 at 12:10PM

BMW Group understands that people don't want to fumble with their iPhone just to listen to music in their car. They want it to be easy, which is why the auto manufacturer has partnered with MOG to let iPhone owners stream on-demand music directly to their dashboard.

BMW Group has embraced mobile technology and included an in-car infotainment system in select 2011 BMW and Mini cars. This infotainment system will connect to an iPhone and let you listen to Pandora, navigate to local businesses and even update your Twitter or Facebook status.

Now BMW and Mini owners can use this infotainment system to access MOG. MOG is an on-demand streaming music service that lets you listen to the music you want, when you want. You can select your favorite tracks from a catalog of over 12 million songs. There's also artist-only stations and a decent recommendation engine to help you find new songs.

To get MOG in their car, BMW and Mini owners have to sign up for the MOG primo service, download the MOG app and connect their iPhone to their car.

[Via ipodnn]



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BMW Group understands that people don't want to fumble with their iPhone just to listen to music in their car. They want it to be...
 

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3 Comments

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hobeauxim

ah ha! i knew i tested this recently in a car i test drove. I wound up buying the Audi A4 which, though for me is a better ride, has a much less impressive iPod/iPhone connection system. I keep trying to use the hands free spoken commands but it doesn't understand a thing I say. I can't stream audio via bluetooth either--only via direct connect in the glovebox. as least my drive in to work is awesome!

November 18 2011 at 10:42 AM Report abuse rate up rate down Reply
Hypnos

How about a fully functional BMW app ie BMW connected so texts can be read over Bluetooth or using the app and working with Siri.

November 17 2011 at 12:28 PM Report abuse rate up rate down Reply
Hypnos

Now if they can just get a proper interface to get your texts read to you. Oh I don't know maybe interface with Siri hands free to my BMW apps and cradle I spent 400.00 in total for.bmw connected app needs to give the BMW driver the experience they deserve. I won't hold my breath.

November 17 2011 at 12:26 PM Report abuse rate up rate down Reply
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