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Square adds customer loyalty, printable receipts

Mobile credit card transaction company Square updated its iOS app this week to include several new features for merchants and customers. Perhaps the biggest update to Square 2.2 is the ability for merchants to reward their regular customers with customized loyalty programs. The app now allows a merchant to define what a "regular" customer is (ie: five visits a week, twelve visits a month, etc) and assign an automatic discount to their tab when they check out.

Another big feature of the latest update is the ability to print physical receipts. Now the app can communicate with receipt printers so the customer can walk away with printed proof of their purchase instead of having to rely on an email or text message. Plus, the app has added the ability to wirelessly open the merchants cash register when the merchant taps "tender" on the app -- a small but nice feature at, say, cafés where a person might pay by card but want quarters in exchange for a dollar bill to get a paper. The feature also makes it easier for the cashier to store paper coupons in their cash drawer as some cash registers will not open a drawer unless the transaction is tendered in-register. Additionally the 2.2 update also allows merchants to create a "tips" field on the checkout screen.

Square recently surpassed US$2 billion in payments per year an usage by both customers and merchants is sure to increase as more people become comfortable making transactions on their mobile devices. Square is a free download from the App Store.

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