Ultrabook manufacturers look to plastic as Apple commandeers supplies

Intel's new "Ultrabook" initiative designed to help PC manufacturers churn out MacBook Air clones has hit a snag. According to Digitimes, Apple has gobbled up almost all of the available capacity for producing unibody aluminum parts, which it uses to build the chassis for its notebooks. Production capacity for these parts is so constrained that PC manufacturers are reportedly only able to produce one chassis every three hours.
In order to maximize production and cut costs, Ultrabook manufacturers are being forced to fall back on tried and true (and chintzy) production methods. High-end Ultrabooks will still have an all-aluminum chassis like Apple's notebooks, but the mid-range products will only feature aluminum on the outside; internally, it'll be plastic parts glued to metal. Low-end Ultrabooks designed to get under that magic $999 price barrier will be constructed from high-density fiberglass. Sounds charming.
Stories like this certainly show how the tables have turned in the past ten years. Today, PC vendors who try to compete with Apple on both features and price almost inevitably find they have to sacrifice one or the other. Ultrabooks are no exception; Apple's supply-side savvy has allowed it to lock up a significant portion of manufacturing resources, leaving less and less for the rest of the industry.
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Intel's new "Ultrabook" initiative designed to help PC manufacturers churn out MacBook Air clones has hit a snag. According to...
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In Europe, this might result in a charge of anti-competitive practice by Apple. Are there similar provisions in the US?
November 22 2011 at 6:16 AM Report abuse Permalink rate up rate down ReplyIt's not really fair to say Apple is "tying up" supply. After all, they put a lot of money 4-5 years ago into building up their supply chain with some very expensive equipment. In a lot of ways Apple is playing "Willy Wonka". They are using tools for metal and glass that just aren't mass-manufactured... And Apple is pushing a lot of the equipment to its design limits. It's not just buying the best toys, but they lead in practice using them.
November 21 2011 at 9:54 PM Report abuse Permalink rate up rate down ReplySounds about right. That's one of the benefits of having 70-some odd billion dollars in cash, on-hand. Kudos, Apple.
November 21 2011 at 8:30 PM Report abuse Permalink rate up rate down ReplyI found the clarification "chassis (internal skeleton)" odd seeing as the Apple products do not have an internal skeleton of any kind, aluminum, plastic or otherwise... That's a feature of the unibody design.
The takeaway from the Digitime articles is that these ultrabooks will NOT be unibody designs. They'll be standard multipiece bodies the same as every other notebook out there. They'll just be using an aluminum skin onto them to make them look like MacBooks.
That definition of 'chassis' was not in the original draft of the post and was added due to an editing mixup. It's been removed -- thanks for the feedback!
November 21 2011 at 9:50 PM Report abuse Permalink rate up rate down Replybecause they are smart?
November 22 2011 at 12:17 AM Report abuse Permalink rate up rate down ReplyShame for you really. They're only a consumer electronics company :)
I think MS and most of the rest of the PC industry are tasteless, but I don't hate them...
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