Rovio reportedly turns down $2.25 billion from Zynga

We're pretty late in the year, but this might be one of the craziest stories of 2011 -- according to sources, Angry Birds developer Rovio turned down a deal with social game company Zynga, to the tune of $2.25 billion. That's right, billion with a B, and they turned it down. I actually believe this going both ways -- Zynga has been buying up iPhone developers, and there aren't many bigger iPhone developers out there than Rovio, with the company's huge Angry Birds empire still generating plenty of attention and revenue. Zynga, with its own social network game empire, has this kind of money to spend, and it makes sense that it would want to claim Rovio for itself.
And from the other side, I also believe that Rovio thinks it's worth more than $2.25 billion (or at least doesn't necessarily need to sell, even for a pile of money that size). Rovio's Peter Vesterbacka is convinced that Angry Birds, despite its current popularity, still has a long way to go in terms of franchising, marketing, and even more games. Angry Birds is his moneymaker and his passion, and after having seen him earlier this year, I can completely understand why he's not ready to make a sale.
But man -- talk about a huge deal when it comes to the rapidly developing markets of social and mobile gaming. We'll likely see Zynga spend that money elsewhere, and Rovio continue to do its best to exploit the already ubiquitous Angry Birds brand.
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We're pretty late in the year, but this might be one of the craziest stories of 2011 -- according to sources, Angry Birds developer...
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I mean Rovio seem to be overestimating themselves. On one of the conferences I have heard Vesterbacka claim to want to become bigger than Disney. Well, Disney had more than Mickey, while Rovio is still riding it's one trick pony.
December 01 2011 at 6:38 AM Report abuse Permalink rate up rate down ReplyOMG!! That was close...
We were "this" close to waits between launching birds, and spamming friends for energy bars..
And of course there would have been tons of new "cool" birds that you have to BUY!
no, more like it really sucks to work at zynga and the smaller shops just don't want it. folks are saying talent will leave as soon as they IPO
http://www.itworld.com/software/228383/more-why-it-sucks-work-zynga
http://dealbook.nytimes.com/2011/11/27/zyngas-tough-culture-risks-a-talent-drain/
Also, remember, it's unlikely to be 2.25B cash when the deal closes, that is probably some amount of Zynga stock (and restrictions on how soon you can sell it), some based on performance, etc. Who knows what they offered, but I bet Rovio is more fun to work at than Zynga (who is clawing back stock options from people, and has been sneered at by some game developers), especially if you mostly own Rovio.
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