Kindle Fire outsells 16 GB iPad at Best Buy (updated)

The Kindle Fire is proving it's a hot seller, having knocked the 16 GB iPad from its perch as the best-selling tablet -- at least on Best Buy's website.
There are several factors playing into this: The iPad 2's been around for more than half a year while the Kindle Fire is still new. Unlike other Android-based tablets, the Fire is intricately linked to Amazon's media content, making it attractive to Amazon users. Toss in a price point that's less than half the price of the iPad 2 and the fact that it's the holiday-shopping season, and it's no surprise that the Fire is a hot seller. As reflected through our own experiences at TUAW, some of these new Fire owners also are iPad owners.
What these numbers do show is that the Kindle Fire is living up to its potential as a legitimate competitor for the iPad, and Apple and Amazon will most likely run neck and neck to see who has the hottest tablet for the holiday season. The gauntlet's been thrown, and it'll be interesting to see who comes out on top.
Update: To put things in perspective, however, this is a single tablet against 18 configurations of the iPad, which are coming in at #2, 3, 5, 6 and 8th spots on Best Buy's website respectively.
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The Kindle Fire is proving it's a hot seller, having knocked the 16 GB iPad from its perch as the best-selling tablet -- at least on Best Buy's website.
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I was on a plane yesterday speaking to a person who was giving a Fire to here 2.5 yr old grandson for Xmas. Made sense! No pieces to put in mouth. No electric cord...safer than a TV or big computer. Small enouch for kids hands. Take anywhere video machine, game machine, learning machine...and at $200 can be replaced when tyke drops it in bubble bath (waterproof?)
December 04 2011 at 12:36 PM Report abuse Permalink rate up rate down ReplyThe Kindle seem to make a lot of its customers quite happy and they keep publishing their reviews in the record numbers – over 115 per day, every day since Amazon started its shipping. If this flood continues, it will outsell the current Tablet segment champion – iPad 2, our research shows that a number of customer reviews correlates to a number of units sold. Here is the evidence http://blog.amplifiedanalytics.com/2011/11/customer-experience-fire-vs-ipad-2/
December 01 2011 at 11:46 AM Report abuse Permalink rate up rate down ReplyMy bf got me a Kindle Fire for my birthday and I love it. It's lightweight and easy to use straight out of the box. The first thing I recommend anyone with a new Kindle do is install the nook app. We got our instructions from www.kindlemad.com through google.
It basically unlocks all the Android marketplace apps and unlocks the device. Super happy!
The real numbers will be in the quarterly reports. However Amazon has never released numbers of Kindle sales before just an income amount.
November 30 2011 at 4:18 PM Report abuse Permalink rate up rate down ReplyAs someone who has bought both a Kindle Fire and an iPad 2, I can safely say they are not in the same league. Yes, there is a large price disparity, but the Fire definitely feels like a version 1.0—or even less, e.g., getting the carousel to stop where you want it to is an exercise in frustration, I've downloaded two apps that ended up with generic icons (and no identifying text!) There's no way to tell what the apps are without launching them, no hardware volume buttons, the power button is in a terrible location, everything is a little slower and jerkier than you'd like it to be, Netflix picture quality is poor (interesting because the quality of Amazon Prime video is good) These are just a few of the issues.
November 30 2011 at 3:48 PM Report abuse Permalink rate up rate down ReplyI have owned both and they are in the same league in the areas they have in common!
I never used the cameras on my iPad 2 as they were junk and you might as well not have any cams.
Bluetooth is nice but nothing spectacular that would make you pay $300 more for the iPad 2.
What this really says is that people looking for a low cost tablet are finding a 199 Fire next to a 499 iPad 16 GB, reading the little print tags on built point features, and deciding that 300 dollars for a few extra inches for a screen isn't worth it (not knowing or caring what else that 300 is going toward). What is going to happen, just like with all pervious devices, they're going find out that "it's not an iPad" and send it back.
There is no low cost tablet like there is in the PC market that people are used to. There is no Dell of tablets, the componet costs say as much. Any reduction in price comes with a reduction in quality, which means "it's not an iPad."
Could the Fire take over the low end of tables, quite possibly, but won't really be a patch on the rest of the iPad dominance.
No, they're going to find out that it is actually every bit as good as an iPad in all the common areas!
I have Owned an iPad1 and 2 and every area they have in common the Kindle is generally superior in my personal opinion.
the Kfire is for poor people. Not power users or media buffs. sorry.
November 30 2011 at 2:34 PM Report abuse Permalink -2 rate up rate down ReplyThis seems like a meaningless article. News sources create these artificial comparrisons so that they can report that someone beat Apple at something.
To begin with a seven inch tablet should be compared with another seven inch tablet to get a head to head match. Secondly if you want to compare it with the iPad then have the balls to compare it with all iPads. Thirdly Best Buy is a declining chain. If you want to compare the fire to the iPad then do it for all sales not just puny Best Buy sales.
What's next a comparrison between summer icecream sales and ipad sales from adjacent stores?
Why does TUAW report this nonsence?
Yes, there's a lot of spin out there trying to prop up the Kindle Fire as somehow besting the iPad, which may or may not happen. I'm not sure how Apple is going to respond to the Fire, or if they even need to.
I will say this, though... when was the last time you heard of an Android tablet outselling an iPad? That's amazing feat, and proves that the device itself is irrelevant - the brand and ecosystem supporting the device, as well as marketing what you can do with the tablet rather than selling on spec alone, are what consumers truly care about.
I have a laptop and a smartphone. I've used the iPad, and honestly can't justify it for myself. It just isn't a device I would use all the time, which makes sinking $500+ into it not a value proposition for me. For $199, the Kindle Fire delivers exactly what I want from a tablet - a portable touch screen media player and browser that I can take with me anywhere - yet, I don't feel guilty if I don't use it every day. It's an insanely great price for something that has a lot of potential, and I'm happy with it.
I am someone who has tested over 20 Android Tablets this year and do also own a iPad2. I would say the Kindle Fire is a bit of a letdown, but a good try for Amazon. The weight, buggy rotation hiccups, poor capactive touch responsiveness, battery life, slow performance during scrolling through apps and using the web, were big cons to me. ( software updates can address a lot of these issues and make it perform much better, but not great for a new launch). At $200.00 I guess I could let a few of Amazon's choices go, but testing out a Archos 7 Android Tablet at $150.00 and it clearly smokes the Fire into pieces, I will not let down on my criticisms. I'm sure the Kindle Fire DX or 1.02 or 2 will be awesome, when it release next year, hopefully a 3G/4G/LTE model is also available.
November 30 2011 at 1:06 PM Report abuse Permalink -1 rate up rate down ReplyNow actually buy one and use it for a few days, the Fire is great and will only get better!
December 17 2011 at 9:35 PM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
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