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How the iPad is succeeding in healthcare

Wired has posted a profile of one Afshad Mistri, an Apple employee whose goal is quite focused. As the medical market manager, he's tasked with connecting medical professionals and Apple's technology. Mistri couldn't chat with Wired for the article itself (Apple's less-than-press-friendly reputation is upheld), but according to medical personnel he's working with, Apple is pushing hard on the healthcare industry by setting up iPads and other brand new tech in medical workplaces.

That's interesting, as Apple traditionally hasn't aggressively pursued the enterprise, leaving most offices to companies like Microsoft and RIM. But the medical market is different. In addition to Mistri's behind-the-scenes work and stories about organizations using the iPad, Apple has featured medical apps during several public presentations.

It's not a big surprise, since the medical industry is tech-friendly (which is right where Apple wants to be) and has deep pockets to fund upgrades. But it is interesting that Apple has chosen to actively pursue medicine. We can probably expect to see more universities and hospitals embracing the iPad and Apple's devices moving forward.

[via gigaom]

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