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Report: iPads and iPhones helping create 'couch commerce'

Above, you can see an intriguing graph from Compuware APM that shows a kind of kooky new trend in shopping this holiday season, something the researchers are calling "couch commerce." Shopping via the web is up big-time lately, and as you can see above, a big part of that is shopping from the iPhone and even more so from the iPad. Web users have been shunning the crowded and noisy retail experience for a few years now to shop online during the holiday shopping season, but the iPad has moved that experience from the computer over to the couch.

And that doesn't mean just apps -- online shoppers have spent over $18 billion already this holiday season on actual real world items (a rise of 15% from the year before), and of the shopping done over the Black Friday weekend last month, the iPhone and the iPad accounted for 10.2% of that traffic. That's interesting. I didn't personally buy anything online or in-stores over the weekend (boring, I know), but I did buy an international plane ticket this year using my iPad, which is a big chunk of money to add to the total. How about you?



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iPhone iPad iOS

Above, you can see an intriguing graph from Compuware APM that shows a kind of kooky new trend in shopping this holiday season,...
 

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Tipop

My family did all of our Christmas shopping via iPad, using the Amazon and Walmart apps. Three bicycles, a train set, some kids books, an otterbox iPhone case, a sling box solo, and other stuff. About $800 in total.

The thing is, I *did* spend time in stores shopping, but when I found something I wanted, I scanned the UPC using Redlaser (which keeps track of everything you scan for later reference.) Then when I got home I used Redlaser to look those items up online, often for half price or better. With a few exceptions, stores are just places to browse before purchasing online.

December 06 2011 at 12:34 PM Report abuse -1 rate up rate down Reply
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