Could DigiTimes rumors affect holiday iPad 2 sales?
Do rumors about Apple products affect your buying habits? Tim Cook thinks so, and so do analysts. A report from Philip Elmer DeWitt of Fortune looks closely at this issue and asks whether the recent iPad 3 rumors from Digitimes will hurt Apple's quarterly iPad 2 sales.
He points to remarks Tim Cook made during Apple's fourth quarter earnings conference call. Specifically, Cook blamed Apple's lower-than-expected Q3 iPhone 4 sales on speculation about the iPhone 4S. Customers, Cook explained, waited to get the iPhone 4S instead of the iPhone 4 because they were aware of its imminent launch.
Now that the iPhone 4S is available, rumors about the iPad 3 are spreading, and the iPad 2 is supposedly feeling the effect. In the past month, Digitimes published several rumors claiming Apple is shifting production from the iPad 2 to the iPad 3. DeWitt cites analysts who are lowering their quarterly iPad 2 sales estimates partially because of sales-busting rumors coming out of Digitimes.
It may seem intuitive to seasoned Apple veterans that the company plans to launch the iPad 3 this spring. The average customer, though, may not be aware of Apple's release schedule and could be influenced when these rumors make it past Digitimes and into bigger publications.
Do rumors about Apple products affect your buying habits? Tim Cook thinks so, and so do analysts. A report from Philip Elmer DeWitt of...
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