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If Siri were paired with a GPS app

We all love Siri. Whether it's the fascinating and sometimes unintentionally humorous comments that it makes, or the fact that it's surprisingly useful in a variety of situations, Siri has captured the imagination of many iPhone users. In a guest post for our sister site Engadget, NPD Group executive director and principal analyst Ross Rubin mused about how great it would be if Siri was paired with GPS navigation capabilities.

Rubin's got a point -- right now Apple's intelligent assistant can give you directions, but won't verbalize the turn-by-turn instructions. And navigation apps (and standard GPS navigation units) are, in Rubin's words, "about as passive an experience as watching TV."

Rubin imagines a mix of Siri's conversational interface with GPS navigation. As an example, he wonders if you could ask Siri "How's the Grand Central Parkway looking?", and have the app report back on how good or bad traffic currently is on that highway and suggest whether you should switch to another route.

It would be even more useful to have Siri and GPS navigation capabilities to accept off-route, unplanned side trips. Rubin uses the example of heading to a party and getting a call from the host asking you to pick up a cake. You'd ask Siri to find a bakery along the way and add that side trip to the route to the party. As he notes, currently you'd need to pull over, search for the bakery, and then add that destination to your trip.

The post by Rubin ends with the words "GPS technology has always shined when we are on an unfamiliar path. Pairing it with an intelligent network agent, though, could imbue even a familiar journey with an unfamiliar level of convenience." What do you think? Is Siri-powered navigation coming to future iPhones? Leave your comments below.



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Ross Rubin mused about how great it would be if Siri was paired with GPS navigation capabilities
 

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fn0000rd

Just like links to phone numbers are created automatically in web pages, iOS should create links to GPS locations as well, using a gps:// protocol, so that we can set the default GPS application ourselves.

It's nice that Siri does this, but really, I should be able to set the destination in TomTom, Mavigon, or whatever other GPS app I choose.

Creating a gps:// protocol standard isn't rocket science. I emailed Steve about it eons ago, but of course hear dnothing back....

December 13 2011 at 1:13 PM Report abuse rate up rate down Reply
steve

I'd really like even more than simple control of the GPS app itself - I'd like search and routing functions that make use of both what the GPS app knows and what other apps know. For example, while traveling on an interstate, I'd like to be able to say "find me the cheapest gas station on my route in the next 100 miles and tell me where it is and how much", "ok, stop there and tell me how long until I get there", "what fast food places are coming up in the next hour" (actually, the GPS app conceivably could do this one itself), "find any holiday inn expresses we'd get to about 10 o'clock", "ok, make a reservation at the second one" (this would probably need to use info pre-set either for general reservations or maybe specifically for holiday inn), etc. I don't know how practical any of this would be - it would seem to require fairly complex exchanges between Siri and the GPS app and also with other apps (as well as Siri's backend databases), but these sorts of things (not dependent purely on Apple supplied or integrated apps) would really make Siri an automated assistant rather than just a smart voice interface to a few apps.

December 13 2011 at 2:19 AM Report abuse rate up rate down Reply
RoD

Although I have had a GPS that is entirely voice operated for years, having SIRI would absolutely hugely kick it up a notch,

December 12 2011 at 8:49 PM Report abuse rate up rate down Reply
ttringle

Apple is already positioning itself to replace Google in all things map related. They have made strategic purchase during the past few years almost to the day they started feuding with Google over the Android OS.

If my memory serves me right, they have purchased the following.

1. Map company
2. 3D Map conversion of standard 2D Maps on the fly company
3. GPS Related technology company
4. Streetview like technology company.

Google may have the best implementation of all of these right now, but that's because it works everywhere for the most part. Computer to phone etc.

Once Apple integrates all of these technologies, as they always do, it will be pretty hard to pass up using. If they build in True GPS turn by turn navigation with Siri, then I'll be very happy when I get my iPhone 5 next year.

December 12 2011 at 7:36 PM Report abuse rate up rate down Reply
Terrence Newton

Based on the fact that Apple bought Placebase, a mapping service company, it seems that turn-by-turn integration with Siri is not only inevitable, but available in the near future (next iOS maybe? just a guess..). Siri is great, but there are definitely some things missing from the currently-in-beta service, and navigation is one of them. I'm quite sure Apple is hard at work on adding this, and other features to Siri.

December 12 2011 at 7:09 PM Report abuse rate up rate down Reply
Patrick Perini

I'd love to see this sort of feature combined with an extension of "Find My Friends". For example, if several of us are taking two cars two an unfamiliar-to-me location, I'd love to be able to say "Siri, I'm following John." "Ok, I'll follow John." Siri would then run turn-by-turn either by using John's current location, or (less intensively) using John's currently set destination. But it would really shine when John needs to make that impromptu bakery stop. "Patrick, John is stopping at The Bakery. Would you like to stop, too?" If I say yes, Siri would direct me to The Bakery. Otherwise, Siri would either (a) continue routing me toward my initial destination (i.e. John's original destination), or if Siri was using John's current location, simply stop routing.

December 12 2011 at 5:30 PM Report abuse +1 rate up rate down Reply
Aaron Swindell III

Until Apple and Google make peace enough for such an implementation, or until Apple drops its own maps + GPS application, try using the Mapquest app for iPhone. "Mapquest," you say? Yes, the very same that we used to use before Google Maps came took over. I was pleasantly surprised one day during a drive when Mapquest started to give me turn by turn navigation! The interface is a bit kludgy, but overall it is a well-rounded and informative app. Tons better than the other bloated free GPS apps available for iPhone. And the price is right: FREE!

December 12 2011 at 5:11 PM Report abuse +1 rate up rate down Reply
paulgans

If Apple is wise, they will do as much with Siri as they can.
When you look at it, all smart phones are pretty much the same. The best way to
differentiate Apple in the future, aside from its superior quality, is to do something REALLY useful
that no other phone does. Expanding Siri usability will do just this.

December 12 2011 at 5:07 PM Report abuse rate up rate down Reply
hobeauxim

Just bought a new car and am constantly stymied by the poor voice integration. If Siri was in my car… aw, man. that would be amazingly better.

December 12 2011 at 3:39 PM Report abuse rate up rate down Reply
1 reply to hobeauxim's comment
ttringle

Still can't believe that car companies think they can do better than Apple or Android when it comes to GPS, what they really need is similar to what one car company recently announced. A screen that simply acts as the display for the iPhone when it's plugged into your car. With technologies like Airplay (which you know google is going to copy as quickly as they can) there is no reason to even have a device like a radio in your car any longer. Simply build the pieces in the car to accept input from smart phones, ie; the display, maybe a GPS chip, Speakers. And then for people that don't ALREADY have a device like this add the iPhone or Android device as an option like AC, cause as we all know, NOBODY buys a car without AC, unless they are stupid as hell or cheap as hell in which case they won't buy the radio anyway or make it the cheapest option.

Either way I would rather have smartphone integration then a built in GPS system any day. Those systems are usually out of date buy the time you purchase the car these days. With the exception of the street data which is usually a major pain in the ass to update, ie; getting a DVD from your dealer which they NEVER have in stock (idiots).

December 12 2011 at 7:42 PM Report abuse rate up rate down Reply
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