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Apple planning replacement for California "mini" Apple Store

Most Apple stores are spacious, but there are some older locations that are teeny, tiny mini-stores. Many of these smaller stores were opened in 2004 and need a facelift. According to ifoAppleStore, one mini-store in Santa Rosa is moving to a new location that'll give it six times more space than it currently has.

The Santa Rosa Plaza store is 450-square feet and badly needs this extra space. Photos of the location show employees helping customers on the mall benches and customers lined up in the mall hallway, waiting for service. The increase in sales and support requests for Apple products makes it difficult to keep these smaller stores. Four of the original nine mini-stores have expanded into larger locations, and it's only a matter of time before the remaining stores move to a bigger and probably better place.



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Most Apple stores are spacious, but there are some older locations that are teeny, tiny mini-stores. Many of these smaller stores were...
 

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AeronPeryton

My how times have changed. Apple at one point actually thought that some locations wouldn't create enough traffic to warrant full-sized stores. Mini Apple Stores was actually the worst retail decision Apple ever made. Even when they were first built, I remember hearing about how people hated them.

Now you could build an Apple Store 50 miles outside of McMurdo Base and there'd still be lines.

December 15 2011 at 3:26 PM Report abuse -1 rate up rate down Reply
maryqtpi

Boca Raton could really use a bigger store in a big way! Its like club Apple in there, excuse me, pardon me!!

December 15 2011 at 2:48 PM Report abuse +1 rate up rate down Reply
Robert Cates Downard

HA! It's about time!

December 15 2011 at 2:27 PM Report abuse rate up rate down Reply
1 reply to Robert Cates Downard's comment
Manuel Perez

Seriously!!! Barely had room for your big head in that place Rob ;)!!

December 15 2011 at 3:02 PM Report abuse rate up rate down Reply
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