Samsung Galaxy Tab ad credits Apple for its popularity

Samsung's not letting its minor victory over Apple in Australia go unnoticed. The handset manufacturer mentions the Apple lawsuit in a recent advertisement promoting its Galaxy Tab tablet. In the headline, Samsung says the Galaxy Tab is "The Tablet Apple Tried to Stop". It's a bold move by Samsung, espcecially since the ad appeared in the Sun-Herald, an Australian newspaper.
This ad appeared around the same time Samsung Australia's vice president telecommunications, Tyler McGee, was gloating about the lawsuit and all the attention it has brought to the Galaxy Tab. He credited Apple for making the tablet a "household name" and hinted the tablet got more press from the trial than from its own marketing.
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Samsung's not letting its minor victory over Apple in Australia go unnoticed. The handset manufacturer mentions the Apple lawsuit in a...
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The really sad part is that Samsung really thinks this is a good thing.
December 17 2011 at 11:32 PM Report abuse Permalink rate up rate down ReplySo Samsung's advertising strategy is to mock users for their enthusiasm for the iPhone. With the Tab, they wish to appear rebellious in the face of patent infringement. Something tells me this ad agency is run by the same people who dismissed every popular trend with cynicism and irony in high school to appear cool and non-comformist.
Why don't they just show the great features of the product over the iPad? Are there any?
Funny that they're feeling proud of getting into trouble by being a copycat. Shameless, Samsung. The moment I saw a Galaxy Tab I knew it would suck. Seriously, the feel of it in your hands is enough to turn people off. I know it did on me. Cheap plastic. Don't get me started on the Android inside.
December 15 2011 at 9:30 PM Report abuse Permalink rate up rate down ReplyWhen has stoping competition been considered good taste? Everyone copies everyone. It's how you progress technology.
December 15 2011 at 4:38 PM Report abuse Permalink rate up rate down ReplyThere's copying and outright aping. Sammy outright aped.
December 15 2011 at 7:07 PM Report abuse Permalink rate up rate down ReplyYet it is also the tablet that nobody buys or even cares about. Try harder Samsuck.
December 15 2011 at 4:19 PM Report abuse Permalink +2 rate up rate down ReplyWell said Dan. It's sad that it takes a competitor like Apple to market and "interest" consumers in your product.... What had you been doing before that Samsung?? I'm not sure that once the consumer looks at it, they'll want it. I know I didn't...
December 15 2011 at 3:47 PM Report abuse Permalink +1 rate up rate down ReplyI thought Samsung's Marketing policy was to trick consumers into thinking they were buying an iPad.
If the Galaxy Tab is now a "Household Name", wouldn't that consumer awareness negatively affect sales?
Apple is also seen as a bastion of good taste over commercial decisions. If Apple tried to stop the Galaxy Tab, it was in the interest of good taste.
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