Find My Car Smart is first Bluetooth 4.0 app for iPhone

@Mike Sorry no James Bond remote control yet.
@GadgetRevue The iOS architecture doesn't allow you to use Bluetooth classic devices without joining the MFi program and even then you need custom authentication hardware. With the introduction of Bluetooth 4.0 Apple has allowed developers a lot more freedom in what they can do with Bluetooth 4.0 LE devices. The fact is this application was not possible on non-jailbroken devices prior to the iPhone4S. At the moment Bluetooth 4.0 dongles are $40 w/ shipping, we're trying to offer them at a more affordable price by buying in bulk.
In your Yukon you may not get optimal results it'll save the location where the Bluetooth link was broken when you walk away rather then where you turned off your engine. GPS accuracy can be about 5m, good enough to get you back to the row where you parked, but you're right in an underground multi-level parking garage you won't get very good results. We've try to stress this fact.
@cookingscience GPS is only turned on for 5 seconds or so to get a GPS fix, if one can not be obtained GPS will turn off after 3 minutes max and the most accurate fix saved. The power consumption should not be noticeable unless you're parking you car a number of times each day.

Actually The Wahoo Fitness App was first... I believe RunKeeper, MapMyRun and 321Run all were approved prior to this one also with support for Wahoo's Blue HR Bluetooth Smart Heart Rate monitor...

-Chip

TOTAL SCAM

See URL - Product already exsists

http://www.bluegiga.com/BLED112_Bluetooth_low_energy_dongle

Your description of how this device works is totally wrong. This seems like a regular bluetooth dongle that has been "programmed" to work with this $1 app. Probably $5 worth of technology for $30 at Kickstarter.
All it does (according to the Kickstarter page) is tell the the App (that apparently does not have to be running on the iPhone) that the car is parked (which I assume it discovers by losing power when you turn the ignition off. This in turn tells the app to record the GPS location right at that moment. There are multiple things wrong with this.
1. What if your cigarette power supply does not cut the power when you remove the key (like my Yukon)
2. What if you're in a parking garage? How will it know what floor you're on?
3. Where does the Bluetooth 4.0 play into this? Seems Bluetooth 1.0 would do the same thing.
4. What is the "Programming" part mean? (seems any "smart BT device" would work)
5. Seems to only work if you're far away from the car. The margin of error on GPS would keep you from finding a car just a few rows over.
Seems like a scam.

Wake me up when I can drive my car via an app. James Bond style.