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iPhone share rises in US, UK, Australia; falls on European continent

by Steven Sande Dec 22nd 2011 at 4:00PM

Sometimes it seems like just about everyone in the US has an iPhone. A report by Kantar Worldpanel ComTech that was highlighted by Reuters today shows that the iPhone's share of the US smartphone market jumped from 25 percent during the run-up to Christmas last year to 36 percent during the same period this year.

The iPhone saw similar gains in the UK, where the iPhone's share of the market rose from 21 percent to 31 percent year-over-year, and in Australia. However, things weren't so rosy for Apple on the European continent, where cost-conscious buyers are forgoing the more pricey iPhones and buying cheaper Android smartphones instead.

According to Kantar, the iPhone's market share dropped from 29 to 20 percent in France, and in Germany the share went from 27 to 22 percent. Similar declines were echoed in Spain and Italy. The overall Euro zone GDP rose a paltry .2 percent in the third quarter of 2011, and it is expected to contract in the fourth quarter. Government spending cuts and job losses are depriving companies of demand for goods and exports, trickling down to consumers who are keeping a close eye on their spending.

[via Apple 2.0]



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the iPhone's share of the US smartphone market jumped from 25 percent during the run-up to Christmas last year to 36 percent during the same period this year
 

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4 Comments

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Fabi Fala

"Government spending cuts and job losses are depriving companies of demand for goods and exports, trickling down to consumers who are keeping a close eye on their spending."

If this would be the explanation UK share would be the same as the rest of Europe and the german share probably rising. Unemployment in Germany reached a new low and the german economy is doing pretty well compared to the rest of Europe (including the UK).

December 23 2011 at 5:27 AM Report abuse rate up rate down Reply
Bernie

Maybe it's as simple as the fact that the major selling point for the 4S has been Siri. Siri is English only, which is great in the US, UK and Australia. Last time I checked, most of Europe didn't use English as its native language. That means for most Europeans, it's just a slightly spec'd up iPhone 4.

December 23 2011 at 1:20 AM Report abuse +1 rate up rate down Reply
rdkay

maybe for europeans the locked down ios is losing its appeal and prefering android where you can customize and install what you want. having been an iphone user since ever i want to switch too because jailbreaking becomes extremely difficult and i am fed up with waiting for it to happen (should have kept the iphone 4 and not upgraded to 4s). operators in europe push android more than apple because they can install own software....

December 22 2011 at 4:55 PM Report abuse rate up rate down Reply
1 reply to rdkay's comment
YoMAMA

or is cause their economy just went to ****....a free android seems like a deal when your economy is about to go belly up....

December 22 2011 at 11:34 PM Report abuse rate up rate down Reply
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