iPad customer satisfaction is (surprise!) quite high

Imagine my shock (not)! A new Software Usability Research Laboratory (SURL) study reported on The Loop shows that the iPad is keeping customers happy, with 83.65 percent of respondents saying that they were satisfied with the device.

SURL asked respondents to rate the user-friendliness of the iPad, and 62 percent rated the iPad as "excellent," 21 percent said it was "good," and 10 percent said it was the "best imaginable". Only 4 percent thought the usability of the iPad was "fair," 2 percent find it to be "poor," and 2 percent rate the usability as "awful."

What did people like the best about the iPad? The variety of apps, overall ease of use, the larger screen size (7" Android tablets take note), and portability. On the other hand, respondents were not happy with the poor quality of some apps, didn't like the inability of the iPad to play Adobe Flash, and had problems typing with the virtual keyboard.

Only 13 percent of respondents said that they use the iPad exclusively for work, but 52 percent say that they use an iPad at work -- meaning that they use it personally as well. Most of the respondents using iPads for work use it as a reference tool (almost 95 percent) and to create or edit documents (about 70 percent).

One survey result I personally found interesting was that almost 23 percent of respondents also own or use an Amazon Kindle. This may indicate that users find the eInk Kindle's ability to be easily read in bright sunshine to be a plus.

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Source: http://www.loopinsight.com/2011/12/22/ipad-gets-83-satisfact…

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Apple iPad

Imagine my shock (not)! A new Software Usability Research Laboratory (SURL) study reported on The Loop shows that the iPad is keeping...

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MajikalMan

My question is, who isn't satisfied? I mean, what more could you expect?

December 27 2011 at 5:01 PM Report abuse Permalink rate up rate down Reply

maclabop

So they asked 75 questions to 52 people out of 25 Million owners? And this is considered reportable information that we can draw relevant conclusions from? Wow, this is worse than any survey on Fox or CNN, but at least the news outlets survey enough people to have a comma in the number. These results tell us nothing. Why did you guys waste our time with this?

Message to SURL, if you're going to low ball your survey numbers, then at least cut it off at 42 and earn some geek cred.

December 25 2011 at 9:28 PM Report abuse Permalink rate up rate down Reply

2 replies to maclabop's comment

maclabop

@mclabop: Correction, over 39 Million...

December 25 2011 at 9:29 PM Report abuse Permalink +1 rate up rate down Reply

Katalina

presumably they determined it was a random, diverse, statistically significant sample.

December 26 2011 at 12:24 PM Report abuse Permalink rate up rate down Reply

plasmaborne4rel

the ipad does so little it can't do much of anything wrong, Satisfaction ought to be high as long as all you do is surf the web, email, g+ and other Spectacle consumption. Just joking. The ipad 2 rocks!

December 25 2011 at 7:49 PM Report abuse Permalink rate up rate down Reply

OmicronFlyer

"One survey result I personally found interesting was that almost 23 percent of respondents also own or use an Amazon Kindle. This may indicate that users find the eInk Kindle's ability to be easily read in bright sunshine to be a plus."

This is excellent conjecture, with the blow softened by the verbiage "this may indicate..." All it indicates is that 23% of respondents also own or use an Amazon Kindle. The question asked on the survey provides no reasons for why those respondents also own or use an Amazon Kindle.

Suggestion to Mr. Sande: Let's try to color within the lines, and keep the leaps of faith for less reputable news sources, eh?

Full Disclosure: I am an iPad user, and found this article to be extremely interesting and personally satisfying my need for confirmation bias. That is, right up until the aforementioned false cause.

December 25 2011 at 12:47 AM Report abuse Permalink +1 rate up rate down Reply