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Study finds many iOS activations during the holidays

We all expected that iOS sales would be incredible during the holiday season, but now a study by Localytics reported on GigaOM shows that the activation level for new iOS devices was even greater than expected.

The study showed that 12.5 times more iOS devices accessed games and apps using Localytics' platform during the holiday weekend than over previous weekends. That's the worldwide average -- in the US and Germany, the average was 15 to 16 times greater than the average new device activations. For the competing Android platform, the gains were in the 11 to 12 times greater range.

Other fascinating numbers from the Localytics study include the fact that in the US, activations of iPod touch devices were 21 times greater than usual, while iPhones were activated at 14 times the standard rate.

Apple ruled the roost in terms of activation gains in the US, UK, and Germany, while Android won the contest in other European countries and in Asia.



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We all expected that iOS sales would be incredible during the holiday season, but now a study by Localytics reported on GigaOM shows...
 

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alansky

They needed a study to come to this conclusion???

December 27 2011 at 1:42 PM Report abuse rate up rate down Reply
dorjesyber

And people think the iPod is out of the running, ha! It's a perfect mid-point device for people who aren't going to hand their kids a Smartphone and/or want expensive monthly data plans. It's almost on par with a Gameboy, where the games make up the price difference very quickly. Plus it's good for so much more.

I'd almost call the iPod Touch "the last PDA," as everything else is going cell-based smartphone.

December 27 2011 at 12:46 PM Report abuse rate up rate down Reply
1 reply to dorjesyber's comment
RoD

Parents can also set up the iPod Touch to make phone calls!

December 27 2011 at 1:41 PM Report abuse rate up rate down Reply
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