Disney reports 40% jump in iOS downloads from holiday 2010

Disney is the latest company to announce some crazy numbers from last year's holiday season (with Rovio having announced big numbers earlier this week, and the App Store overall seeing a big boost in sales over the holiday). The biggest title in the company's catalog was Where's My Water, which saw more than 6 million downloads over the holiday week, across both iOS and Android. And Disney Mobile saw a 40% increase in iOS downloads overall, as compared to the same period last year.

TUAW previously spoke with the creator of Where's My Water, who started out as a QA tester at Disney and moved up the ranks to create hit iPhone games. This time around, we heard from Bart Decrem, Disney Mobile GM (and former CEO of Tapulous, the company that Disney acquired a few years ago). He says that "freemium" is the current word in mobile gaming: "2012 will see freemium models around many types of gameplay -- as is already being shown by the success of Temple Run."

Temple Run isn't a Disney Mobile game -- it's created by a two person husband and wife team at Imangi Studios, and despite its relatively humble origins, it recently landed on the top grossing pile over this past holiday season. So if Decrem is right, we'll see more titles like it; games that intelligently combine solid gameplay with a very lucrative in-app purchase system. Disney itself says more updates are planned for Where's My Water and its other titles, and we'll have to wait and see what else the House of Mouse has up its sleeve for iOS this coming year.