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Acer AcerCloud promo images look just like iCloud

by Steven Sande Jan 9th 2012 at 12:00PM

Wow, what a surprising turn of events! Yet another consumer electronics manufacturer has unveiled something "new" that appears to be a blatant copy of something that Apple created. In this case, the guilty party is Taiwanese computer manufacturer Acer. When they're not jumping on the "Ultrabook" bandwagon along with other manufacturers who are designing MacBook Air clones, they're busy parroting Apple's iCloud service.

The Verge published images from Acer (above) and Apple (below) presentations of their respective cloud services. As you can see, they're remarkably similar. Sure, the clouds are shaped differently, but both contain exactly 20 images. Both images contain a laptop, a tablet, and a smartphone. Acer has even named their photo sharing element "PicStream," which sounds remarkably similar to Photo Stream. The only major changes are the location of the devices, the location of the phrase "30 days," and the addition of a tacky Wi-Fi signal indicator. Both slides are done on a gradient background, although the colors are different.

As Acer fans are likely to point out in the comments, Apple didn't invent the concept of cloud computing. SugarSync's old ads even used to show three devices being fed media from a cloud. But when a major manufacturer is so desperate to be like Apple that they do their best to even mimic presentation slides, it shows an amazing lack of imagination and taste. It's just surprising that Acer didn't have a Steve Jobs lookalike make the presentation at CES 2012...

[Images via The Verge]



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When they're not jumping on the "Ultrabook" bandwagon along with other manufacturers who are designing MacBook Air clones, they're busy parroting Apple's iCloud service
 

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13 Comments

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virthddman

Acer's free cloud is great for consumers, but for business cloud computing,
try the 2X demo at www.2x.com

PRNnewswire voted 2X software highly as shown in this quote."state-of-the-art
virtualization technology offerings to administrators simply and affordably,
specifically through the recent release of 2X ApplicationServer XG."

January 10 2012 at 10:02 PM Report abuse rate up rate down Reply
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January 10 2012 at 2:23 AM Report abuse -3 rate up rate down Reply
Jessicca Robertt

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January 10 2012 at 2:22 AM Report abuse -3 rate up rate down Reply
Vittorio P

So if Apple presents iCoud and it resemble SugarSync's old ads it's just coincidence and by godwill, but if someone like Acer do it , they're just desperate, lacking imagination and tastes.

God i hope they never ask me for my work to portray a cloud service or i'll have some some hard time to draw something that also have to be very different from the "apple way" or i'll get depicied a person with no imagination and desperate.

January 09 2012 at 10:42 PM Report abuse -2 rate up rate down Reply
alchemistmuffin

Well, I can't wait till Apple Lawyer teams respond to this mock up. Remember, iCloud is patented, including the concepts and services.

January 09 2012 at 7:02 PM Report abuse rate up rate down Reply
Winski

Other companies are not going to stop copying Apple, whether it is hardware, software, ads, presentations, or something else. This should come as no surprise.

And no one - NO ONE, will ever mistake an Acer for an Apple.

January 09 2012 at 1:36 PM Report abuse rate up rate down Reply
Kin Hou

This would be the first of many iCloud killers to come.

January 09 2012 at 1:32 PM Report abuse -5 rate up rate down Reply
italophil

And the font is different. Looks like Garamond. Apple stopped using that ten years ago...

January 09 2012 at 1:30 PM Report abuse rate up rate down Reply
rg

They are copying the "old" Apple look with the font choice though...

January 09 2012 at 1:26 PM Report abuse rate up rate down Reply
rocketmoose

Mountain out of a molehill. Apple did not invent the cloud and it didn't invent centre alignment. That's all this image is. A picture of three devices and a cloud above it, aligned to the centre.

January 09 2012 at 1:02 PM Report abuse -2 rate up rate down Reply
1 reply to rocketmoose's comment
ttringle

Dude,

NOBODY and I mean NOBODY claimed apple created the cloud. What the article was about, and people agreed with was that Acer is parroting Apple's iCloud announcement graphics.

If you think it's a coincidence then look at it again. the ONLY thing they did was reverse the bottom row and change it from 1000 items to 30 days. Which BTW apple does as well as Photostream provides storage for 1000 photos or 30 days if you don't have 1000 photos.

If your going to troll at least make sure your at least partially right in your statement. If someone had claimed Apple created the idea of the Cloud alot of other people would be chiming in (politely) that they were incorrect.

Your defense of Acer is that Apple didn't create the constituent parts of Layout, fonts and the underlying internet technology their service is based on. It's a silly way to try and distract from what's really going on here, or your misunderstanding the article entirely.

January 09 2012 at 2:08 PM Report abuse +3 rate up rate down Reply
2 replies to ttringle's comment
chrism238

You're joking, right? (and notice how to correctly spell "you're").
I'm not an Acer fan at all, never used or considered them, but Apple fanboys claiming that "their" use of a cloud, gradient, captions and (oh my God!) 3 devices (independent of order) has been stolen, just invokes pathos.

Ooooo, did anyone else notice - Acer have stolen Apple's use of English, too!

January 09 2012 at 5:13 PM Report abuse -2 rate up rate down
Rorsemp

chrism238 don't bother, I've realized through this blog that the people that read it are pretty moronic. Trying to be logical doesn't work.

January 09 2012 at 10:22 PM Report abuse -1 rate up rate down
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