Clear: 350,000 sales in 9 days, iPad and Mac versions coming soon

Clear, the new todo list iPhone app from Realmac software, got a lot of buzz thanks to very impressive demos during Macworld in January. Interest in the app was so high that at least one opportunistic ripoff artist copied Clear wholesale and put a copycat app on the App Store before Clear even debuted. Our own review of Clear found that its simple but intuitive interface definitely lived up to the weeks of hype, and in my own usage I've found Clear an invaluable tool for organizing my day.
It turns out Clear has been extremely successful so far, having sold 350,000 copies in just nine days according to The Guardian. Those are extremely impressive numbers for a simple todo app; Clear joins Epic Games' Infinity Blade and its sequel as two of the few apps I've heard of that have gained so many new users so quickly.
Widespread press coverage, a low introductory price of US$0.99, and Apple featuring it as App of the Week on the App Store helped propel Clear to the success it's seen thus far. Realmac isn't resting on its success, though; an update to the iPhone version is in the works, and Realmac confirmed to The Guardian that iPad and Mac versions will follow. Realmac is "open to the idea of taking it to other platforms" -- Android and Windows Phone 7, in other words -- but they reiterated that Apple's devices are their first priority.
If you haven't checked out Clear yet, I highly recommend it if you're looking for a simple todo/list maker app with a streamlined interface that doesn't get in your way.
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Clear, the new todo list iPhone app from Realmac software, got a lot of buzz thanks to very impressive demos during Macworld in January....
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I wonder how many of those people were just trying it out because "it's only a buck". I'm thinking a whole lot.
And $0.99 is the intro price for thousands of apps, so calling it low doesn't really make much sense. They don't say what their non-introductory price will be, but I guarantee not many will be willing to try it out for more than $0.99.
Clear is awesome for most people and what they need to do. It's not going to pass Omni Focus for me but I really love what they did here. The key takeaway is the reimagineering of the UI and all the apps that will follow their lead in the future. http://youtu.be/88w0tkfm03w
February 24 2012 at 8:24 PM Report abuse Permalink rate up rate down ReplyWithout synchronization of any sort, and with limited text string lengths, Clear is of little use to anyone. It's all hype & very little substance.
February 24 2012 at 11:58 AM Report abuse Permalink rate up rate down ReplyI prefer 'Orchestra' because I can speak my reminders instead of typing them.
February 23 2012 at 11:32 PM Report abuse Permalink rate up rate down ReplyI think they've done a great job re-imagining what a UI can be on something like the iPhone. Like Apple, they've gotten rid of all the buttons and relied entirely on touch gestures to get the job done. While I agree that the functionality of the app is nothing new (I'll continue to use wunderlist on my phone and computer) they've created a great way to interact with the basic functionality that truly takes advantage of the touch screen. Using buttons to add lists and items or to check off completed tasks is an artifact of the mouse point-and-click style UI that touch screens can free us from but haven't yet, because we're so tied to the old ways. I'm excited to see what else they can come up with!
February 23 2012 at 9:38 PM Report abuse Permalink rate up rate down ReplyI downloaded Clear (it's only $0.99 after all), but found it's not for me. That's definitely not a knock against the app. I LOVE the interface and if someone wants a simple To Do list, then this could be what they're looking for. Some people just don't want to be fiddly with their lists and want to get down to the business of clearing their tasks. My favourite To Do list app so far is still Things – and that's despite the incredibly slow process of them getting cloud syncing going on... it's coming soon I hear. Things has a much steeper price, but it does allow wired syncing with Things For Mac and has fantastic deferring abilities. That means I can always capture a To Do but I can send it to a later date, so I don't have to look at a list of things I don't want to deal with until the date I want to deal with them. Things has just the right amount of fiddliness for me without all the craziness of OmniFocus... which is as much overkill for me as MS Word is for writing a letter.
February 23 2012 at 6:27 PM Report abuse Permalink +1 rate up rate down ReplyI've seen the demo videos and all but I really really really really do not get it. There are SO many to-do apps out there.. all with their own gimmicks. So why is this one so popular? It uses extraneous gestures that don't really add that much value to do the same functional things.. WTF am I missing?
February 23 2012 at 6:18 PM Report abuse Permalink +2 rate up rate down ReplyThe magic of marketing, I think (and also maybe the hope that it will turn into something bigger and better in the future because their Mac software is pretty well-done (also, it's a relatively major developer making a $0.99 app, and most people won't think too hard about putting down the money to check it out (also, marketing))).
February 23 2012 at 8:07 PM Report abuse Permalink rate up rate down ReplyI'm just not getting this one. It is all icing and no cake. If you need to make a quick list, just use the built in Reminders app and Siri. You can't get a better "minimalist, doesn't-get-in-your-way" interface than that. The effects aren't even that cool. Head scratcher...
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