Samsung to challenge Apple's iAds, Google

Samsung is entering the mobile advertising space by working with OpenX Technologies on a project that would let advertisers place ads on its mobile devices, says a report in The Wall Street Journal. This new service would compete with Apple's iAds and Google's own mobile advertising.

Samsung is the leading Android handset maker and the #2 smartphone manufacturer behind Apple. It sells millions of mobile phones each quarter and sees on-device advertising as a chance to grab some extra revenue from its phones.

OpenX Chief Executive Tim Cadogan told The Wall Street Journal that "this is the first time any device manufacturer has entered the ad tech space in this way." He added, "It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix."