Dev survey: 59% of app devs not breaking even
A marketing firm named App Promo has released some data on a developer survey it took, asking over 100 developers about how they were doing with selling and marketing their apps. Of those developers asked, over 59% told App Promo that they weren't even breaking even on the App Store. And a full 80 developers said they weren't making enough from App Store earnings to "support a standalone business."
App Promo also discovered (though it's not quite as surprising, given that this survey was done by a marketing firm) that the biggest earners they talked to spent almost $30,000 on marketing for their apps, and dedicated up to 14% of their time promoting and selling the app itself. That makes sense -- apps with bigger budgets and marketing money are more likely to be seen in the busy App Store listings.
Outside of App Promo's promotion here, that 59% stat means a lot. There is a lot of action on the App Store, it's true. But it's becoming harder and harder for individual developers to find a profitable place on Apple's platform.
Subscribe to Newsletter
Software Updatesmore updates
- Dropbox adds file/folder renaming and Office document editing to iOS app
- Vizzywig 8xHD price tag now a very affordable $49.99
- Automatic targets teen drivers with License+ service
- Dropbox adds support for TouchID
- YouTube for iOS gets updated with full support for iPhone 6 and 6 Plus
- iOS 8.0.1 update now available (Updated -- Don't update!)