What do you do after spending a billion dollars buying a popular photography app? If you're Facebook, you then release your own branded app that does the exact same thing. Yes, Facebook has just launched the Facebook Camera app. The app allows you to take photos or select current photos from your iPhone's camera roll and upload them directly to your Facebook Timeline. Like Instagram, Facebook camera allows you to apply filters (though there are only 16 for now) before uploading your pics.

Besides filter support, the app also allows you to crop and rotate your photos, batch upload them (something the current Facebook app can't do), and follow your friends' photo feeds. All in all, if you're an Instagram fan, you won't be too impressed with Facebook Camera because Instagram can do much more (such as hash tag, tilt-shift, etc). And fans of Instagram, worry not. The Instagram app is still alive and kicking on the App Store and shows no signs of going anywhere.

Facebook Camera is a free download.