As noticed by The Verge, Apple has started to promote apps in the iOS and Mac App Store using an "Editors' Choice" branding. The first apps to receive this distinction are Deus X Human Revolution and Cobook in the Mac App Store as well as Facebook Camera and Extreme Skater in the iOS App Store.

Also, Apple is offering the 99-cent Cut the Rope: Experiments game for free as part of its "App of the Week" series. This is apparently the first time Apple has discounted an app specifically for this promotion.