The iPad's main competition is the old iPad
While manufacturers struggle to compete with the iPad, Apple has managed to do so successfully. In fact, current demand for the iPad 2 is nearly equal to that of the new iPad.
The iPad 2 dropped in price by $100 when the new iPad was introduced. A recent Consumer Intelligence Research Partners (CIRP) report notes that the iPad 2 accounted for 41% of all iPad sales since the new iPad was launched in March, 2012.
Apple CEO Tim Cook noted that the drop would make the device more appealing to price-sensitive customers. CIRP partner Josh Lowitz agrees, telling AllThingsD, "The lower price of the iPad 2 seems to be attracting many new buyers, and bringing thriftier customers into the fold...our data suggests that a lot of iPad buyers bought iPad 2s right up to and after the launch of the new iPad."
How does a device compete with the iPad, then? It seems step one is, "be an iPad."
Subscribe to Newsletter
Software Updatesmore updates
- NFL Mobile updated for 2014 Season with new Fantasy Football features, NFL Now integration
- Yahoo Mail improves email inbox searching with new filtering options
- Ember for Mac gains 'hugely-requested' screen recording feature
- Spotify update adds equalizer, refreshed Artist page and more
- Fantastical 2.1 for iOS adds new snooze, search and notification features
- ExpanDrive 4, more services and faster sync