Examining iPhone pricing and US market share
Analyst Benedict Evans tries to explain why the iPhone accounts for about half of US smartphone sales, but is outold 2:1 by Android globally. He argues that it all comes down to plan pricing and phone subsidy.
In the US, consumers save US$100-$200 on the cost of the phone, but the plan pricing is the same. As a result, US consumers only save 10 percent by going with a less expensive Android device. Overseas, however, plan pricing is much more flexible. Customers can buy a cheap phone and a less expensive plan to match. As a result, the iPhone can be as much as 160 percent more expensive than its cheaper Android counterpart.
You can read his full analysis in this article on ben-evans.com.
Analyst Benedict Evans tries to explain why the iPhone accounts for about half of US smartphone sales, but is outold 2:1 by Android...
Subscribe to Newsletter
Software Updatesmore updates
- Daily App: MyScript Calculator solves your hand-written math equations
- Findery app lets you discover the world around you using annotated notes and maps
- The Learnist app brings its crowd-sourced collection of information to your iPhone
- My cat Cinnamon reviews Friskies Cat Fishing 2
- Photo Grid Collage Maker is capable and free
- iExit gets new features and is now free