Speaking at a press event after announcing its quarterly earnings, Sharp president Takashi Okuda said then company was preparing to ship displays for the new iPhone. Reuters quotes Okuda as saying, "Shipments will start in August."

He did not provide any additional details on the phone or the technology behind the display. Apple is rumored to be working on a new, thinner display that'll feature in-cell technology. Rumors also suggest the Cupertino company will unveil the next iPhone at a September 12 event.