Apple's Apple Store app for the iPhone was recently updated with a new feature that'll let customers order a new Mac with the iWork applications pre-installed.

New Macs usually ship with the iLife suite of apps installed for free, but now customers using their iPhone to make a purchase can choose to add iWork apps like Pages, Numbers and Keynote to their Mac for US$20 each.

Just like iLife, the iWork apps will be installed on the customer's machine when they pick it up at the store. It's a small change, but one that suggests Apple is working to improve its retail shopping experience, right down to the smallest details.