Apple updates Apple Store app with software pre-install options
New Macs usually ship with the iLife suite of apps installed for free, but now customers using their iPhone to make a purchase can choose to add iWork apps like Pages, Numbers and Keynote to their Mac for US$20 each.
Just like iLife, the iWork apps will be installed on the customer's machine when they pick it up at the store. It's a small change, but one that suggests Apple is working to improve its retail shopping experience, right down to the smallest details.
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