T-Mobile prompts employees to "sell against the iPhone"
So, what do you do if you're T-Mobile USA and not only do you not carry the iPhone now, but there's a good chance you're not going to be selling the next-generation iPhone either? That's easy -- tell your employees to "sell against the iPhone."
TmoNews -- "The Unofficial T-Mobile Blog" and no relation to TUAW -- published images yesterday of internal T-Mobile memos. The first is rather innocuous, telling sales employees at T-Mobile stores that a new "Monthly4G MicroSIM Kit" will be available for iPhone 4/4S owners who wish to move to 4G on the Magenta Network. But it's the second memo that caught everyone's attention.
A field sales news memo, part of which is shown at the top of this post, features a distinct header pointing out mandatory training for "selling against the iPhone." Not surprisingly, a "Grab & Go" training module and a training game are expected to drop on September 21 -- the same date being bandied about for the next-gen iPhone launch.
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