iPhone about prestige for smaller carriers
GigaOM talked to Pat Riordan, CEO of regional carrier Cellcom, about the iPhone and why this small wireless provider decided to add Apple's smartphone to its lineup. Cellcom is one of seven small carriers that started carrying the iPhone earlier this year.
According to Riordan, selling the iPhone is not just about numbers; it's also about prestige. The iPhone is desirable to customers, who were leaving Cellcom to get the Apple handset elsewhere. Riordan said, "We know our sales had been falling between the end of the year and April, and we think not having the iPhone was the reason."
While Verizon and AT&T sell millions of iPhones each quarter, Cellcom won't disclose how many iPhones it has sold, but the CEO did confirm the handset was attracting new customers who come into stores because they see an iPhone on display.
Software Updatesmore updates
- Apple Remote Desktop updated with Yosemite support
- OS X Yosemite 10.10.2, iOS 8.1.3 updates now available
- Sports Illustrated 120 SPORTS channel comes to Apple TV
- Logic Pro X update brings AirDrop support, new effects, tools, and more
- Parallels Access 2.5 released, adds file manager, computer-to-computer remote access
- The Google Translate iOS app is about to get a lot smarter