Apple's Phil Schiller has announced that Apple's iPhone 5 generated 2 million pre-orders within the first 24 hours of availability, according to The Loop.

"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal," Schiller said. "iPhone 5 is the best iPhone yet, the most beautiful product we've ever made, and we hope customers love it as much as we do."

Meanwhile, AT&T notes that it set sales records with the iPhone 5, outselling all previous iPhone models. The US carrier called it "[our] most successful iPhone launch ever."