Phil Schiller discusses the iPad mini's price point
Apple used its October event to unveil its new US$329 iPad mini. The 7.9-inch tablet was criticized by analysts who scoffed at the device's price tag, which is $130 more than the Kindle Fire HD and $90 than the Nexus 7. Phil Schiller spoke to Reuters about this sticker shock and said that customers won't mind paying a little extra for an iPad because it's a premium device.
Schiller said that "the iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices. And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that."
Subscribe to Newsletter
Software Updatesmore updates
- Vizzywig 8xHD price tag now a very affordable $49.99
- Automatic targets teen drivers with License+ service
- Dropbox adds support for TouchID
- YouTube for iOS gets updated with full support for iPhone 6 and 6 Plus
- iOS 8.0.1 update now available (Updated -- Don't update!)
- NFL Mobile updated for 2014 Season with new Fantasy Football features, NFL Now integration