Nielsen reports that iPad is most wanted this holiday season
Nielsen has released its annual report on which electronic goodies consumers in various age groups are looking for this Thanksgiving. Once again, Apple products are claiming most of the top of the list.
Kids in the US aged 6-12 are looking for an iPad as the number one item under their holiday tree this year, and while that's followed by Nintendo's new Wii U system, Apple's iPod touch, iPad mini, and the iPhone fill out the rest of the top five spots. At the very bottom of the list, the Apple TV makes an appearance, too. That's not a device I would expect kids that young to ask for, but apparently so.
On the older side, in persons 13 and up, iPad also tops the list of items that are most expected to be purchased in the next six months. Tablet computers and e-readers are also sitting near the top of that list, and since the iPad is the most popular of those (with 21 percent of people expecting to buy it soon), it's not too surprising to see Apple's slate in high demand. The iPhone is also high near the top of that list.
It's perhaps also interesting to note that the rest of the list is full of gaming devices like the Nintendo 3DS, PS Vita and the major gaming consoles. Considering that the iPad and the iPhone provide a strong mobile gaming experience and the widest ecosystem of game apps out there, that's an interesting perspective on what people are willing to spend big ticket money on lately.
Finally, the Apple TV makes an appearance on the adults' list as well. I think 2013 will be a very interesting year for that device -- if Apple can bring its popular App Store to a non-mobile device, starting with the Apple TV, the core functionality of that little black box may be very different in a year's time.
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