Pocket announces digital publishing partnership with Matter
Just last week we mentioned that Pocket, formerly known as Read It Later, was growing its little empire of features and various apps, but hadn't yet landed on a solid monetary plan. Well here that comes now: Pocket has announced a partnership with a Kickstarter-funded digital publisher called Matter, teaming up to bring Matter's content into Pocket's readers, wherever they happen to be. Matter is a subscription-based content service, where you pay just 99 cents a month for a series of well-written pieces and editorial insight. And Pocket's made a deal to bring that content into its readers. So without installing or downloading anything else, you'll be able to access Matter's material directly, as well as use all of Pocket's various sharing and other features while doing so.
It's a pretty smart plan, actually, though of course it will all depend on the quality of Matter's content. As The Daily has shown us just today, charging a subscription for digital content is a tough game to play, and one that quite a few smart people have failed to win just yet.
But all of the ingredients are here: Pocket has a large audience of users who appreciate high quality content, Matter has a lot of supporters (through its Kickstarter campaign) also willing to pay for a good read and the groundwork's been laid in terms of making Pocket's interface and feature set very appealing. We'll probably look for more partnerships like this from Pocket in the future, and see if delivering this content is enough to earn these companies the money they're looking for.
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