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RE/MAX Regional Services using Passbook for business cards

We've already seen Apple's Passbook app used for sports tickets, gift cards and boarding passes, but leave it to the real estate industry to embrace one of its more interesting uses: business cards. RE/MAX is partnering with digital business card provider Vizibility to offer virtual, Passbook-compatible cards for all 4,500 of its real estate agents.

The digital IDs include details like basic contact information and links to public profiles on sites such as LinkedIn. There's even a feature that allows you to see which contacts you share with whoever's card you are viewing.

As the official press release notes, Vizibility's joint venture with RE/MAX marks the biggest consolidated push for Passbook-enabled business cards yet. But whether the functionality will become a major trend in the business world remains to be seen.