AppShopper's iOS app -- a popular app-finding tool and pint-sized version of the full AppShopper website -- has been pulled from the App Store today after Apple ruled that it doesn't comply with a new guideline put forth by the company. TNW reports that the rule in question states "Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected."

Well, that's certainly what the AppShopper app does. And given that the tool is built for a singular purpose, and that purpose is now explicitly outlawed in the App Store rules, it's hard to imagine a way that AppShopper could modify its app to meet Apple's new guidelines.

Of course, AppShopper isn't the only app-finding offering on the virtual marketplace, so we imagine that the rest are already waiting for the axe to fall as we speak.