Apple publishes Chinese New Year gift guide

Apple has enjoyed a recent burst of success in China, with the new iPad mini selling out faster than supplies can be replenished, but rather than sitting back and enjoying the regional boom, the company is going on the offensive with a new Chinese New Year Gift Guide. M.I.C. Gadget reports that the new buyers guide is included in Apple's online store in China, Hong Kong, Singapore and Malaysia.

Not surprisingly, the iPad mini is featured prominently in the guide, along with both first-party accessories like the Smart Cover and third-party wares from the likes of Logitech and Plantronics. Prices are displayed in the appropriate regional currency, and each Apple gadget on the page is accompanied by a bounty of related products. Apple is also promoting free shipping and gift wrapping as part of the holiday guide.