Piper Jaffray: Half of US teens own an iPhone, iPad very popular
Piper Jaffray has published a "Taking Stock with Teens" report [PDF] that examines US teenagers' buying habits. The study looked at two groups of teenagers around 16 years of age: 1,600 from upper-income families and 3,600 from average-income families. The study found that nearly half (48 percent) of American teenagers own an iPhone -- an 8 percent rise since the previous survey. Further, 62 percent of teens plan on making the iPhone their next smartphone purchase.
The survey also found that 51 percent of teens owned a tablet, up from 44 percent in fall 2012. The iPad share of that is 68 percent, down from 72 percent in the previous survey. Additionally, 17 percent of teens said they plan to buy a tablet in the next six months, with 68 percent of those planning to buy an iPad. And 54 percent said they planned to buy a regular iPad, while 14 percent said they would buy an iPad mini.
Apple information aside, the entire report is worth taking a look at. It covers everything from teen shopping habits, to social media habits, to movie rental and video game habits.
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