iPad tops J.D. Power's customer satisfaction survey for second year in a row
Once again, Apple's iPad has topped the J.D. Power and Associates ranking of tablets as it pertains to customer satisfaction.
In its most recent survey, J.D. Power surveyed 1,857 tablet users who have owned a tablet for at least one year. The survey measured satisfaction across five factors; performance, ease of operation, styling and design, features and cost. Each factor was weighted differently, with performance and ease of operation being afforded the most pull.
When the data was tabulated, the iPad emerged victorious, edging out Amazon's Kindle Fire and Samsung's assortment of tablets as well.
In achieving its top-spot ranking, Apple performed well across all factors, save for cost. The Kindle Fire, meanwhile, scored markedly high with respect to cost.
The study also found that 94 percent of tablet owners who expressed high satisfaction were likely to purchase other consumer electronics from the same manufacturer. Clearly, this figure bodes well for Apple.
Also interesting is that 51 percent of all tablet users were found to share their device with at least one other person:
While the incidence differs across brands, tablet manufacturers may benefit from promoting shared usage as a selling point, as satisfaction increases when more people use one tablet device. When a tablet is only used by one person, overall satisfaction is 824 (on a 1,000-point scale), 28 points lower than when a tablet is shared by four or more persons (852).
Apple is of course no stranger to accolades from J.D. Power customer satisfaction surveys. For nine years running, Apple's iPhone has topped J.D. Power's customer sastisfaction survey for smartphones.
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