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Zynga releases Running With Friends, developed with Eat Sleep Play

Zynga has released a new game in the 'With Friends' series (which started back when the company acquired Words with Friends, a very popular Scrabble-like iOS game). Running With Friends is, as you can see above, not a fitness app, though that does sound fun. Instead, it's an endless running game, based on the Running of the Bulls, where you compete with friends to earn points and distance. The game has you running, jumping and dodging obstacles, all while trying to earn as many points as possible.

As you might expect, the title is freemium, so it's free to download, and there are in-app purchases available if you'd like extra currency. Most of the games in the "With Friends" series have been super casual so far (mostly word games and simple social titles), so it's interesting to see that Zynga is upping the ante on the gameplay just a bit. Plus, this title is developed by was developed in collaboration with (see update) Eat Sleep Play, a company founded by David Jaffe that previously worked on the Twisted Metal games. "With Friends" hasn't seen a lot of action lately (though it's still a fairly big brand for Zynga), so this may be an attempt to revitalize the offerings.

Update: Zynga got in touch to point out that the game wasn't developed by Eat Sleep Play directly, but that company did collaborate on some of the gameplay elements. So there's that.

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