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Curiosity ends; Winner will become Godus' god

We've been following the saga of 22Cans' Curiosity ever since it started last year, and after speeding up the project just recently, Peter Molyneux has announced via Twitter today that it's now done. The last cube has been tapped by a winner in Scotland named Bryan Henderson, and the prize is that Henderson will become the actual god of Godus, which is Molyneux's next game in the works. As you can hear in the winner's video, Henderson will get to help decide the rules of the game going forward, and there's a little monetary compensation as well: He'll get a cut of the proceeds whenever someone spends money in Godus.

Thus ends the saga, then, of what's in the cube. Or maybe not -- the app is still live in the App Store, and the last cube currently is showing a Twitter search of the hashtag #whatsinthecube. 22Cans has finished its experiment, and while the cube didn't exactly become a mainstream phenomenon as Molyneux may have hoped, the project, we heard, was profitable, and considering that someone did reach the end, I'd call it a success. We'll have to wait and see what Godus looks like when finished, and then if Molyneux has any other social, experimental ideas like this in the works going forward.

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