Open Air sees e-book sales success by publishing in the App Store
Paid Content is a fantastic blog for freelance and office professionals that covers paid-content business models for furthering the reach of your work. They've just published a useful interview with Jon Feldman, the CEO and founder of e-book publisher Open Air, about what it takes to get an e-book published in iOS.
Open Air sells exponentially more titles through the App Store than it does via the iBookstore, between 10 to 30 times as much depending on the situation. Originally the company just published their books through the App Store, but when iBooks Author was launched, the company adapted its titles for the new market. What they thought would be a massive jump in sales turned out to be just another smaller market.
Although iBooks Author allows publishers to make highly interactive e-books, consumer perception is that an app will be more interactive than an e-book. Accordingly when a customer visits their website and is given the option of an app or e-book version of a title they tend to move towards the app version, even when they feature similar content.
According to Feldman, "My advice for publishers would be to carve out a digital-first division that would allow them to play in that space without having to think about Barnes & Noble or a shelf or a piece of paper at all."
Head over to Paid Content for the rest of Feldman's advice. It's a wonderful look at the way small publishing dynamics are changing as the digital economy continues to grow.
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