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Smartphones continue to outsell feature phones but Apple share slips to three-year low

A new report from the analysts at IDC on the mobile market in Q2 2013 shows smartphones are continuing to outsell standard feature phones by a wide margin. Smartphones now account for 59 percent of mobile phones shipped. 230 million units were shipped in Q2 2013, up 47 percent from Q2 2012 when 156.5 million units were sold. It's the largest single quarter ever for shipments in the mobile market.

The biggest winner was Samsung, who saw 56 percent growth since Q2 2012 and shipped 76 million smartphones in Q2 2013. Thanks in part to strong demand for the Galaxy S4 model, Samsung (which makes scores of different phone models, compared to Apple's lean lineup of three phones in two colors) ended up with 33 percent of marketshare for Q2. Apple's scorecard wasn't quite as strong.

While shipments of the iPhone increased from 26 million to 31.2 million, a 20 percent growth, their growth was less than half of the industry average of 47 percent. Apple's global smartphone marketshare is currently at 14 percent. That's its lowest level since the second quarter of 2010. Apple's latest phone model, the iPhone 5, was released in September of 2012.

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