Cincinnati Bell to offer iPhone 5 from August 16
Another US regional wireless carrier is set to offer the iPhone this week. As of August 16th, Cincinnati Bell will offer Apple's iPhone 5 to customers. Cincinnati Bell is a 140-year-old telephone company in Ohio, and interestingly, it illustrates the dilemma many smaller regional carriers face when considering the iPhone. As the Cincinnati Enquirer explains:
Cincinnati Bell plans to start carrying Apple's iPhone 5 this month, which will be the first time the company has offered the popular phone. Why the company's opted against carrying the iPhone until now vividly illustrates its wireless dilemma: Apple can force carriers to buy a certain number of iPhones, and those carriers must eat the cost of any unsold iPhones. Carriers also typically subsidize the cost of the $600 iPhones, which they sell for about $200.
In order to afford the cost of the iPhone 5, Cincinnati Bell will actually sell the 16 GB model to customers for US$299 instead of the typical $199 on contract. The company will be offering a $100 credit for those who trade in a smartphone on August 17th or 18th when they purchase an iPhone 5.
Another US regional wireless carrier is set to offer the iPhone this week. As of August 16th, Cincinnati Bell will offer Apple's iPhone 5...
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